EP12: The Face of the New iPhone Lineup
The Apple Event is that time of the year when they give you an excellent presentation designed to show you their new hardware. It's a 2h marketing campaign, and it usually works, mainly because it's not just hype and the products are good. This one was one of their best and very effective, at least for us; we got lost in Apple time and are convinced. They introduced a lot of buzzwords, but the new features seem substantial. We got a new Apple Watch with cellular, an updated Apple TV and of course three new iPhones. They are new and shiny, and I mean this literally if you kept the eclipse glasses you might want to use them. The leaks revealed plenty but watching the demonstration is another thing entirely. Hardware and software working together to amaze you. If you use emoji, you are going to love animated emoji, and if you don't use it, you may just start. Furthermore, it's selfie heaven if that's your thing, and if you like photography, I don't even know what to tell you. Just when you think it can't get much better, they prove you wrong. The iPhone X (not an ex but 10) is everything we expected and more, but the iPhone 8 and iPhone 8 plus are worthy contenders and hold their ground.
2017 September Apple Event